Week 6 - Visual Literacy

This week we learned about visual literacy and how it can be manipulated to distort original images. We also discovered how prevalent visual literacy is in our society, we use it everyday from street signs to bathroom signs. Visual literacy is also very important becuase it is universal. By using only images, it does not matter the language you speak because an image can portray the exact way something looks in real life. For example, a picture of an apple will be understood by anyone in any country. This week began our introduction to Photoshop which I am excited to learn because it is an essential skill to know when working in my field.

Visual literacy greatly relates to advertising because it is a crucial part of the creative side. Advertisers who create ads, especially for print, are required to know the basic design principles. In order to effctively get the message across, advertisers must ensure that the ads are easy to read and pleasing to the eye. As advertising majors, we are required to take a visual design and principles class, which demonstrates the importance of this element to the advertising field.

I chose a video from YouTube to gain a deeper understanding of visual literacy.


This video displays many images which can spark discussion in a classroom and help students relate to what they are learning. It was created to inspire teachers to use visual images in their lessons and presents several questions that can engage students in learning. I also liked the way the video incorporated different forms of visual art such as graphs, charts and scientific elements.