Week 3 - Web Technology

In this week's lesson we learned about the history of technology. A presentation explained the history of the internet and different technological terms such as server, web browser and the different size terms used for a variety of media. We also watched a series called "Growing Up Online" by FRONTLINE that explained the impact of technology on today's youth. Many kids that grew up using the internet live hidden lives online that can often lead to problems such as online bullying. Teachers are also concerned with the amount of time their students spend online. "We almost have to be entertainers. They consume so much media. We have to cut through that cloud of information around them, cut through that media, and capture their attention," social studies teacher Steve Maher explained to FRONTLINE. I found this lesson very informative because I grew up as part of the online generation, but I see it being used more and more by my younger siblings.

Web technology definetly relates to advertising because the field is moving more towards online media. Advertising follows its consumers, and since the most targeted market is the younger generation, advertisers are following them online. Many companies set up web sites, advertise on social networking sites and produce online commercials to specifically target the audience that spends more time online than watching tv, reading the newspaper or listening to the radio. I think it is important for me as an advertising student to learn history of technology and how it is evoloving in order to apply it to my field.

I chose an article on Wikipedia about Google to explain the power of internet technology. Google transformed the way we search for things on the internet and has continued developments that constantly revolutionize internet technology. This article is relevant to this lesson because Google is a huge part of the internet and I think it is important to know about how they were created as well as their plans for the future, as they may impact they way we use the internet.