Week 9 - Social Tools & Cloud Computing

Cloud computing utilizes distant servers for data storage and management, allowing the device to use smaller and more efficient chips that consume less energy than standard computers (www.financenewmexico.org/glossary.html.) Some examples about cloud computing that we learned about in class include GoogleDocs and the social networking site Delicious. Cloud computing is really cool because it allows you to store information on the internet, allowing you to have more space on your computer while at the same time making the information available on any computer. For example, Delicious allows you to save bookmarks on the site that can be accessed from any computer. This is really convenient especially for students because we use so many different computers in the lab and for our classes, but the site allows you to access them from anywhere and keep them organized all in one place.

Cloud computing is definetly something that can be applied to the advertising field because the industry is becoming more reliant on internet technology. For example, GoogleDocs is a cool way for agencies and clients, or people working as a team, to stay connected and keep documents organized rather than emailing one another back and forth. Also, because social tools are becoming very popular and many people spend most of thier time using them, advertisers are using them to promote products more and more.

An outside resource I found is this great web site that describes how cloud computing works. It gives an example of using cloud computing and a creative illustartion to help describe how it works.